Create The 
Future

Trend - Brands are releasing skincare products to address the physiological changes that occur during perimenopause, menopause, and postmenopause. These products claim, as estrogen levels decline during this stage of life, to cater to the measurable structural and functional needs of aging bodies.

Insight - As awareness of menopausal symptoms increases, older consumers are recognizing that their skin needs have long been overlooked by mainstream markets. In response, they are seeking out brands that address age-relevant concerns—driving demand for skincare solutions that move beyond traditional anti-aging narratives and instead offer targeted, life-stage-specific support. Brands in this space can position themselves as go-to solutions for consumers who have historically been underserved.