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Ready-to-Drink Spritz Cocktails
Ready-to-Drink Spritz Cocktails
The Funkin Cocktails Spritz Range Has Three Flavors
The Funkin Cocktails Spritz range is a new lineup of canned spritz cocktails crafted with convenience and quality in mind to help capture the attention of consumers this spring and summer. The... MORE
Future-Facing Food Retailer Ranges
Future-Facing Food Retailer Ranges
The Ocado Future of Food Edit Aisle Spotlights Modern Varieties
The Ocado Future of Food Edit aisle has been unveiled by the retailer in the UK as a series of products that showcase the best and brightest of healthy, sustainable food options. The range is... MORE
Streaming Series Food Ranges
Streaming Series Food Ranges
Waitrose and Disney+ Partnered for an Exclusive Rivals Range
Waitrose and Disney+ have announced a partnership in the UK in celebration of the upcoming release of season two of Rivals on the streaming service to help drum up excitement amongst fans. The... MORE
Recycled Plastic Poker Sets
Recycled Plastic Poker Sets
Recycledin Created a First-of-Its-Kind Set from Recovered Plastic
Recycledin, the design studio that transforms recycled plastic into useful, durable objects, launched the world’s first Recycled Plastic Poker Set, giving new life to materials recovered from the... MORE
Marathon Supporter Survival Kits
Marathon Supporter Survival Kits
The Uber Eats x Boots Supporter Survival Kit is an App Exclusive
The Uber Eats x Boots Supporter Survival Kit has been debuted ahead of the London Marathon as a product pack that will help spectators to survive the event in total comfort. The limited-edition kit... MORE
Chocolate Crisp Snacks
Chocolate Crisp Snacks
The Pringles Chocolate Block Hack Creates a Viral Sweet-Salty Treat
Videos featuring the viral Pringles chocolate block hack are racking up views on social media, fascinating snackers who can't get enough of bites that are simultaneously sweet, salty, and crunchy.... MORE
Free-From Fruit-Rich Cordials
Free-From Fruit-Rich Cordials
Belvoir Farm Rhubarb & Apple Cordial Has 100% Natural Ingredients
Belvoir Farm Rhubarb & Apple Cordial has been added to the brand's premium product portfolio as a nod to the increasing demand for natural soft drink varieties and nostalgic flavor experiences.... MORE
Flavored Popcorn Games
Flavored Popcorn Games
Popcorn Shed Pop Luck Serves Up Tasty or Unwanted Flavors
The Popcorn Shed Pop Luck game has been developed by the brand to help shake up snack time with a foodie-focused snacking experience that encourages consumers to test their bravery with every bite.... MORE
Pocket-Sized Solid Colognes
Pocket-Sized Solid Colognes
Viking Revolution Makes No-Fuss, Take-Anywhere Scents for Men
Viking Revolution makes solid colognes that are made for life on the go, offering a durable, mess-free, pocket-sized solution for men who want to smell good without the risks of traveling with... MORE
Spellbinding Cinnamon Buns
Spellbinding Cinnamon Buns
Cinnabon Butterbeer Menu Items are Coming Soon for a Limited Time
In celebration of Butterbeer Season, two limited-time Cinnabon Butterbeer menu items are set to become available in May at participating locations. Ready to delight fans of Harry Potter, this... MORE
Experiential Poster
Physical, touchable media is being reintroduced to deepen sensory engagement
Trend - Brands are incorporating tactile elements into billboards and posters to create immersive, multi-sensory experiences. From textured surfaces to interactive materials, these physical formats invite touch and smell, transforming passive ad spaces into memorable, hands-on brand encounters.

Insight - As consumers grow increasingly desensitized to purely visual, screen-based advertising, tactile displays offer a powerful way to break through by engaging senses of touch and smell—emotionally resonant and memory-linked triggers. Therefore, by introducing physical or olfactory interaction into public media, brands can spark moments of surprise, curiosity, and deeper cognitive imprinting while encouraging organic sharing of these novel encounters.
Workshop Question - How can your brand use physical interaction to create more memorable consumer touchpoints?
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Megatrends
Plant-Based Foodservice Appetizers
Plant-Based Foodservice Appetizers
The Tipiak Vegan Canapé Selection Has Global Inspiration
The Tipiak Vegan Canapé Selection has been launched by the French foodservice brand as a new product for the UK market that responds to consumer preferences in the face of an ever-changing... MORE
Fruit-Fueled Self-Care Bookings
Fruit-Fueled Self-Care Bookings
New Skincare Inspired Glow Recipe x Majesty’s Pleasure's Glow Hour
Fruit-powered skincare brand Glow Recipe recently dropped a trio of Toner Pads inspired by Korean facials, and teamed up with social beauty club Majesty's Pleasure to offer the Glow Hour nail edit.... MORE
All-Hours Micro Markets
All-Hours Micro Markets
Healthy Smart Mart is Enticing Entrepreneurs with Its New Model
In response to rising interest in automated wealth generation, Healthy Smart Mart is expanding its micro market business model. At one of the 24/7 micro marts, there are several ways to complete... MORE
Prescription Eyewear Recyling Programs
Prescription Eyewear Recyling Programs
Specsavers Recycling Initiative is Arriving Across the UK
The Specsavers recycling initiative is being rolled out to all of the brand's locations in the UK that will offer consumers a simpler way to responsibly manage prescription eyewear, contact lens... MORE
Protein-Coffee Drink Sticks
Protein-Coffee Drink Sticks
Jordan's Skinny Mixes Launched Proffee Stix for On-the-Go Consumers
Protein Coffee (Proffee) Stix is a new release from Jordan's Skinny Mixes that delivers a boost of energy and protein on the go—and all without excess sugar, calories or artificial ingredients.... MORE
Deforestation Monitoring Efforts
Deforestation Monitoring Efforts
ICEYE x Jane Goodall Institute Partner to Protect the Congo Basin
ICEYE and the Jane Goodall Institute (JGI) have partnered to enhance deforestation monitoring in the Congo Basin, supporting biodiversity conservation and sustainable ecosystem management in the... MORE
Holistic Wellness Programs
Holistic Wellness Programs
Ananda in the Himalayas Combines Ancient Therapies for Stress Reduction
Luxury wellness retreats continue building depth by layering multiple therapeutic modalities rather than relying on single-treatment approaches. Ananda in the Himalayas positions itself within this... MORE
Digital Detox Retreats
Digital Detox Retreats
NowHere Offers Texas Cabins Designed for Tech-Free Unplugging
The digital detox retreat has shifted from fringe wellness concept to mainstream escape. NowHere, situated on 185 acres of Texas Hill Country just outside Austin, strips away the usual hospitality... MORE
Shoreline Cleaning Initiatives
Shoreline Cleaning Initiatives
Novotel and Ocean Wise Partner to Clean Cherry Beach
Novotel has partnered with Ocean Wise to support shoreline cleaning initiatives at Cherry Beach, reflecting a shared commitment to environmental stewardship and marine conservation. The... MORE
Free-From Private Label Products
Free-From Private Label Products
ALDI Private Label Products Will No Longer Contain 44 Ingredients
ALDI private label products are receiving an overhaul as per a new released from the retailer that will see it eliminating certain ingredients from their formulations. The ingredient overhaul will... MORE
Solar-Powered Yard Lights
Solar-Powered Yard Lights
Govee Introduced its Outdoor Solar String Lights
Govee has introduced its first solar-powered lighting product, the 'Govee Outdoor Solar String Lights,' emphasizing sustainability and energy-efficient outdoor illumination. Designed to reduce... MORE
Deck-Inspired Canvas Sneakers
Deck-Inspired Canvas Sneakers
Journal Standard Vans LX Authentic 44 Reworks Classic Skate Model
The Journal Standard Vans LX Authentic 44 reinterprets the original 1966 Style 44 through a deck shoe lens, introducing subtle material and construction updates. The model retains its low-profile... MORE
Smart Irrigation Systems
Smart Irrigation Systems
Aiper Uses Real-Time Data to Optimize Residential Water Use
Smart irrigation systems are being advanced by Aiper through its IrriSense 2 platform, which uses real-time weather data and adaptive controls to manage residential water use more efficiently.... MORE
play_circle_filledGrilled Naan Sandwiches
Grilled Naan Sandwiches
Fonty’s Deli + Dukaan's Naanini is a Panini-Style Sandwich Made with Naan
Panini lunches win counts that matter: warmth that feels like an actual break in the middle of a busy day, crisp edges, melty cheese and handheld convenience, and people in New York City flock to... MORE
Performance-Led Streetwear
Performance-Led Streetwear
AAPE SS26 Gym Collection Introduces Technical Fitness Apparel Line
AAPE SS26 Gym Collection marks the brand’s first dedicated fitness-focused capsule, merging technical athletic wear with its established streetwear identity. The lineup incorporates performance... MORE